This helps you reach your sales goals and ensures that you sell your products to customers who are actually a good fit. A successful salesperson needs to master both hard and soft skills to achieve their professional goals. Mastering sales skills will help you perform optimally and succeed in your sales role. [...]

Cotton explains many sales reps are still tactical order-takers, rather than strategic consultants. When reps are able to effectively negotiate mutually beneficial terms with buyers and Software testing other decision-makers, they’re more likely to secure better outcomes. They are difficult to train, but once learned, they are highly transferable across [...]